Designer Joana Bover
MAXI represents for sure the most characteristic and emblematic product of BOVER. Made out of translucent ribbon since its creation in 2001, Maxi has achieved positioning itself as one of the most reliable and best seller product in BOVER’s catalogue, regardless the market or culture it is addressed to. Maxi products meet in one product BOVER’s essence: its smooth shapes, its warm light and the different available options in which it is presented in the market, has positioned this product as a non-temporal product, adapting itself without shrillness over time without losing its contemporary aspect. Motivated by these reasons, we decided to go a step forward and reinvent it going beyond the verge of indoor products, to bring Maxi to gardens, terraces and open spaces where its marked warm feature can offer us a good light coming out from its polythene shade.